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16. Promoting Your Side Hustle While Employed | Erica Johnson

Can you start a side gig and build your personal brand while still employed?

This is one of the most frequently asked questions people have when deciding to bet on themselves.

It’s normal to have reservations.

In episode 16, Erica talks about the different ways you can bet on yourself.

One of those ways is to start a side gig. 

But how do you market it when you’re employed full time?

You need to tell the world that you have a certain skill or product. 

But if you’re still employed, you may be afraid to plaster yourself all over social media.

Erica addresses those concerns and gives suggestions on how to combat them.

She talks about:

    •  your employer’s expectations
    • what happens if you connect your brand to your employer
    • the importance of reviewing your employee handbook and the specific category you need to check
    • how critical it is to read your employment contract (if you have one) and what to look out for
    • how to deal with your work colleagues

You’ll also learn about:

    • things you can do to market your side hustle discreetly
    • 5 benefits of starting a side gig

This insightful episode will arm you with the information you need to promote your side project covertly while you’re still employed.

Mentioned:

Daniel Vassallo – Small Bets

Neville Medhora – Copywriting Course

Ayush Chaturvedi – Indie Masterminds 

Episode 9. How to Leverage Your Skill Set & Time to Create a More Balanced Life | Ayush Chaturvedi

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